Marketplaces such as Myntra, Nykaa, Amazon have become the go-to sales and marketing channels for many fashion / lifestyle brands in India. However, most of the brand’s struggle to deal with the high return / RTO rates associated with the marketplaces.
Therefore, reducing returns on marketplaces has become a key priority for many brands. Here are some effective ways to achieve this:
Accurate Product Descriptions - Provide comprehensive and accurate product descriptions. Include information on size, dimensions, materials, and any other relevant details to set clear expectations for customers
High Quality Product images - Display high-quality images of your products from different angles. Clear visuals can help customers better understand the patterns, colors and finer details of the product and reduce the likelihood of returns
Size Guides and Charts - Offer size guides and charts to assist customers in choosing the right size for clothing, shoes, or other items. This can minimize returns due to sizing issues
Avoiding high RTO pin codes - Avoid pin codes where RTO’s are high. Connect with your SPOC from the marketplace to avoid delivery to such postal codes
Incentives for No Returns - Offer discounts or incentives for customers who choose no-returns when purchasing a product on the marketplace
Clear Return Policies - Clearly communicate your return policy and make sure customers understand the conditions for returns, including timeframes, eligible items, and any associated fees (reverse logistics)
Quality Control - Implement rigorous quality control processes to ensure that products meet high standards before shipping. This can significantly reduce returns caused by defective or damaged items
Product care information - Provide educational content on your website, wash-care instructions on product tags (mandatory) to make customers aware of the product care information
These are 8 simple methods by which you can minimize your overall returns from the marketplaces
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