Jan 258 effective tips to minimize your marketplace returns Marketplaces such as Myntra, Nykaa, Amazon have become the go-to sales and marketing channels for many fashion / lifestyle brands in...
Sep 18, 2023How do you choose the right software product for your organization? In an increasingly digitized world, software products have become an indelible part of business operations. With the multitude of options...
Sep 15, 2023Market penetration through product designDiscover how innovative product design, like Heinz's upside-down squeezable bottle, led to greater market penetration. Learn more on our Bus
Sep 7, 2023Dominant and Sub-Dominant Business Strategy - Simplified!!Dominant and Sub-Dominant Strategy - Simplified!! Over the years, I have had the privilege of learning from teachers who have influenced...
Aug 31, 2023How expensive is it to setup and operate a retail store? Understanding the costs associated with setting up and running a retail store
Aug 11, 2023Why are ecommerce fashion brands in India showing interest in the offline market?Post Covid, many Indian ecommerce fashion brands are showing interest in the offline market, often referred to as ‘Brick-and-Mortar...
May 31, 2023From a dream to reality – The extraordinary journey of SUTA - 2 women entrepreneurs of India“Why the hell is our living room looking like a storeroom…and where do I sit,” I said as I entered my house after a long rough day at the...
May 31, 2023Credit options available for MSMEsThe overall credit gap in the MSME sector is estimated to be approximately Rs. 25.8 trillion. 96% of this unmet credit demand comes from...
May 31, 2023Can the handloom weavers of India survive amid all the automation?As Rajesh, a weaver from Paithan, looks at his dusty handloom (with orders drying up during the pandemic) he wonders whether he should...